Background
Jimmy’s Chinese name is actually Lulu Zhang, but he has been called that by his friends for 15 years and has long since fallen in love with his English name.
With 15 years of experience in global marketing and brand promotion, Jimmy specializes in digital marketing with deep expertise in SEO/SEM strategies and performance optimization. He excels at driving brand visibility and conversion through precision traffic management.
He has led the go-to-market strategies and pre-launch campaigns for multiple products, with in-depth knowledge of Kickstarter and Indiegogo platforms. His crowdfunding campaigns have collectively generated over $10 million USD in funding
Jimmy has solid experience in building marketing teams from scratch and taking products from concept to market. He’s skilled in planning exhibitions, setting up distribution channels, and expanding overseas. Joining Autrong in 2024, he aims to blend global marketing insight with localized strategies to strengthen the brand’s global differentiation.











