About Autrong

Who are we

Shenzhen Autrong is your reliable long-term cooperation partner. We are dedicated to designing and producing projectors with the highest quality performance that has been deeply involved in projector industry more than 15 years. From our foundation as a high-tech electronics maker to becoming a leading force in cross-border e-commerce, Autrong’s journey is defined by strategic adaptation, brand building, and a relentless drive for excellence.

The History of Autrong

                                                                                                     Autrong's Journey: A Timeline of Innovation & Growth

2009

​​Company Establishment​

​​Autrong: Founded in Shenzhen, The Heart of Chinese Innovation

Established in 2009, Autrong was founded in Shenzhen, China — a global epicenter of technology, manufacturing, and international trade.

Renowned as China’s “Silicon Valley,” Shenzhen offers unparalleled advantages:

​Autrong was founded as a high-tech enterprise integrating R&D, manufacturing, and sales of electronic information products.

2012

Expansion

After three years of successful market validation and production, we expanded our factory from 2,000 sqm to 6,000 sqm and grew our business volume fivefold. This pivotal growth established our solid foundation as a future leader in projector manufacturing.

2017

Strategic Pivot to E-Commerce​

Leveraging our superior supply chain, we entered the cross-border e-commerce arena, committed to providing high-quality, cost-effective products to a global audience.

2019

The Birth of Our Brands​

Deep market analysis confirmed that vertical, branded products were the future. This led to the successful creation and launch of our own proprietary brands.

2021

​​Emerging as a Leader​

Our focused strategy culminated in exceeding RMB 100 million in revenue, establishing us as a respected and exemplary player in the cross-border e-commerce landscape.

2023

Scaling New Heights​

After years of dedicated effort and a strategic multi-channel approach spanning both online and offline platforms, we have achieved sustained growth. To meet escalating global demand, we have expanded our production facility to ​​10,000 square meters​​ and grown our team to ​​300+ professionals​​. Our enhanced operations now include:

This advanced infrastructure enables us to manufacture ​​30,000+ projectors monthly​​, ensuring both exceptional quality and scalable output for partners worldwide.

​​The Future

Infinite Possibilities​

We continue to invest in innovation and strategic expansion, focused on creating the next generation of premium projection solutions for the global market.

Testimonials from the partner

The engineering projectors we ordered for a museum installation exceeded expectations. Autrong provided full technical support and custom firmware to meet our exact requirements. Their attention to detail makes them a trusted partner for complex projects.
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Elena R.
System Integrator, Germany​
Sourcing from Autrong was one of our best decisions. Their in-house brands like Auking are top sellers on Amazon, which gave us confidence. Our white-label orders arrive on time via their US warehouse, streamlining our inventory and delivery
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Michael
E-commerce Brand Owner, USA​
We've partnered with Autrong for 3 years to supply our private-label projectors. Their ODM team is highly responsive—translating our concepts into market-ready products with impressive speed. The quality is consistently reliable, and our customers have noticed. A truly professional collaboration.
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James
Retail Chain Procurement Manager, UK​
We needed durable, bright projectors for classrooms with clear after-sales terms. Autrong delivered on all counts: competitive pricing, clear warranty policies, and responsive support. Their Australian warehouse also makes returns and service hassle-free.
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Sophie
Education Solutions Provider, Australia​

Autrong:

“We are serious about controlling the quality.”

Finished Product Inspection
1. Incoming testing: three-dimensional equipment LED optical tester2. Finished product testing: power test and aging test; voltage / insulation / grounding test3. Environmental tests: temperature cycle test; dust test; thermal imager4. Mechanical test: packaging and transportation simulation test; single vibration test
Quality Certification
1. The products have been certified by CE, ROHS, FCC, SAA, UKCA, UL and so on. 2. Other quality system certifications approved by major customers