Brand Operation Manager

Lulu Zhang

Background

Jimmy’s Chinese name is actually Lulu Zhang, but he has been called that by his friends for 15 years and has long since fallen in love with his English name.

With 15 years of experience in ​​global marketing and brand promotion​​, Jimmy specializes in digital marketing with deep expertise in SEO/SEM strategies and performance optimization. He excels at driving brand visibility and conversion through precision traffic management.

He has led the ​​go-to-market strategies and pre-launch campaigns for multiple products​​, with in-depth knowledge of Kickstarter and Indiegogo platforms. ​​His crowdfunding campaigns have collectively generated over $10 million USD in funding

Jimmy has solid experience in building marketing teams from scratch and taking products from concept to market. He’s skilled in planning exhibitions, setting up distribution channels, and expanding overseas. Joining Autrong in 2024, he aims to blend global marketing insight with localized strategies to strengthen the brand’s global differentiation.

Skills

2024 - At present

Brand Operation Manager of Autrong

2018 - 2024

Worked at iProspect's Asia-Pacific digital marketing team in Malaysia

2016 - 2018

Served as Marketing Manager at Kerment's China branch (U.S.-based company)

2010 - 2015

Marketing Lead for Huawei Dubai (UAE) Branch - Covenant IBS Project Team
Digital Marketing - 7 years +
Brand Marketing - 7 years+
B2B Product Marketing - 15 years
Language - English | Chinese

Other team members